Threads of Protection, Threads of Heritage: What Rakshabandhan Means to Us At its core, Rakshabandhan is a celebration of a single, simple element: a thread. It is incredible how a simple piece of spun cotton or silk, tied around a wrist, can hold so much power. It represents an unspoken vow of protection, a lifetime of […]
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Sourcing Ethically: How to Build Trust and Work Directly with Grassroots Artisans If you ask any fashion founder what the hardest part of building a brand is, they almost always give the same answer: Sourcing. When you are starting out, the temptation is to take the path of least resistance. It is incredibly easy to find
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From Idea to Reality: Building a Business Around a 450-Year-Old Art Form When I first stood in the artisan workshops of Bagru, watching hands that held generations of knowledge stamp intricate wooden blocks onto raw cotton, I knew I had found something magical. The idea for SA Fab was born in that moment: to bring
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5 Things I Wish I Knew Before Starting a Fashion Brand in India When I started SA Fab, I didn’t begin with a bulletproof, 50-page business plan. I began with a feeling—the feeling of home. Watching the artisans in Bagru, I saw hands that held generations of knowledge, turning raw cotton and earthy dyes into
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