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Bootstrapping a Product Business: 3 Costly Mistakes I Made (And How to Avoid Them) If you spend enough time on LinkedIn or Instagram, bootstrapping a business looks incredibly romantic. Scrolling through feeds, you see beautiful product launches, aesthetic office setups, and celebratory “sold out” posts. What remains hidden is the expensive, messy reality happening behind

Threads of Protection, Threads of Heritage: What Rakshabandhan Means to Us At its core, Rakshabandhan is a celebration of a single, simple element: a thread. It is incredible how a simple piece of spun cotton or silk, tied around a wrist, can hold so much power. It represents an unspoken vow of protection, a lifetime of

Sourcing Ethically: How to Build Trust and Work Directly with Grassroots Artisans If you ask any fashion founder what the hardest part of building a brand is, they almost always give the same answer: Sourcing. When you are starting out, the temptation is to take the path of least resistance. It is incredibly easy to find

From Idea to Reality: Building a Business Around a 450-Year-Old Art Form When I first stood in the artisan workshops of Bagru, watching hands that held generations of knowledge stamp intricate wooden blocks onto raw cotton, I knew I had found something magical. The idea for SA Fab was born in that moment: to bring

5 Things I Wish I Knew Before Starting a Fashion Brand in India When I started SA Fab, I didn’t begin with a bulletproof, 50-page business plan. I began with a feeling—the feeling of home. Watching the artisans in Bagru, I saw hands that held generations of knowledge, turning raw cotton and earthy dyes into